About

Who I am

Graduating in business administration and marketing, I started my career as a marketing manager and graphic designer. After several years of experience in the field where I developed strategic thinking, I decided to pursue my real passion, becoming a full-time graphic designer.

Creativity is intelligence having fun

Like Albert Einstein, I believe in using creativity in brilliant ways to reach strategic objectives. In today’s competitive markets, standing out in the crowd with an original design and a thoughtful creative process can be the difference between success and failure. My name is Elza Leclerc and it would be my absolute pleasure to work with you on your next graphic design project.

My creative process

DISCOVER

My goal is to provide a design that meets the needs and business strategy of my client, so it is important for me to start the project with a thorough discussion of the tastes, objectives and values ​​of the company. With this information, I can begin to conceptualize a plan of action.

DESIGN

I offer a strategic assessment, the result of several years of marketing experience. This thought process allows me to highlight the strongest ideas of a project and then project them through sketches. Afterwards, I develop multiple variations of these visuals to present to the client.

DEVELOP

After the client has chosen a design, the vectorization and design stage can begin. Using an array of software, including Adobe InDesign, Illustrator, and Photoshop, I design the final version with any additional adjustments that need to be made.

DEPLOY

The final result is sent in all formats and variations requested, ready for print or web import. In order to finish this creative process, it’s important to me to continue dialogue with the client after the project has been submitted, to ensure satisfaction and quality of work.

Services

 

 

 

 

Contact