Incursion Voyages is a travel agency that specializes in tour packages accompanied in French.
As Incursion Voyages’ official graphic designer, I am in charge of designing their seasonal catalogue. Always trying to improve the look and quality, every catalogue is a new challenge and a new opportunity to break the industry standards and propose a modern, original and efficient design.
For their 2017 complete collection edition, I changed the industry standards, shifting the catalogue from portrait to landscape. By doing so, the catalogue stood out much more from their competition and increased the curiosity of their target audience regarding this new edition. This simple improvement, along with new designs for the product pages, resulted in an important return on investment for this marketing tool and was kept for the following catalogue editions.